Privacy policy

Privacy Policy

1. Information We Collect

We collect personal information that you voluntarily provide when you create an account, place an order, subscribe to communications, or contact customer support. This includes:

  • Identity & Contact Data: Full name, email address, phone number, billing address, and shipping address.

  • Transaction Data: Details about your orders and purchases.

  • Technical Data: IP address, browser type, device information, operating system, and browsing behavior collected automatically through cookies and similar technologies.

Payment Security Note: When you make a payment on our website, the transaction is securely processed through PhonePe. We do not store complete debit or credit card numbers, CVV, OTP, UPI PIN, net banking credentials, or any sensitive authentication data on our servers. All such information is directly processed by PhonePe in accordance with RBI regulations, PCI-DSS standards, and applicable Indian laws.

2. How We Use Your Information

Your information is utilized to ensure a seamless service experience, specifically for:

  • Order processing, fulfillment, and delivery coordination.

  • Payment verification, fraud detection, and security monitoring.

  • Customer support, dispute resolution, and service improvement.

  • Compliance with statutory and legal obligations.

  • Marketing Communications: With your explicit consent, we may send promotional updates and special offers. You can opt out of these at any time.

3. Payment Processing & Security (PhonePe Compliance)

All online transactions are securely routed through PhonePe.

  • We do not directly collect or store full payment instrument details.

  • PhonePe processes transactions in strict compliance with RBI guidelines and maintains robust, industry-standard PCI-DSS security protocols.

  • Our platform receives only limited, tokenized transaction information required for order confirmation, financial reconciliation, refund processing, and fraud prevention.

4. Sharing of Information

We do not sell or rent your personal information to third parties.

Your data is shared exclusively with trusted service providers to execute core operational functions, governed by strict confidentiality obligations:

  • Payment Gateway Partners (PhonePe)

  • Logistics & Courier Providers for delivery fulfillment

  • Cloud Hosting & Infrastructure Services

  • Analytics & Customer Support Automation tools

5. Data Retention

We retain your personal information only for as long as necessary to fulfill business purposes and to remain compliant with applicable legal, tax, financial, and regulatory requirements under Indian law.

6. User Rights

You maintain complete control over your data. Subject to applicable legal constraints, you have the right to:

  • Access: Request a copy of the personal data we hold about you.

  • Correction: Request rectification of inaccurate or incomplete information.

  • Erasure: Request the deletion of your personal data.

  • Withdraw Consent: Opt out of marketing communications at any moment via the provided unsubscribe links or by contacting us.

7. Cookies Policy

Our website utilizes cookies and similar tracking technologies to optimize performance, analyze web traffic, enhance security features, and personalize your browsing experience. You can modify your preferences or disable cookies entirely through your individual browser settings.

8. Data Security Measures

We implement comprehensive technical and organizational security practices as mandated under the Information Technology Act, 2000 and its corresponding rules.

Our safeguards include:

  • Encrypted data transmissions via SSL/TLS protocols.

  • Strictly restricted internal access controls.

  • Secure, firewalled hosting infrastructure designed to protect against unauthorized access, misuse, or data disclosure.

9. Third-Party Links

Our platform may contain external links to third-party websites. We are not responsible for the privacy practices, tracking policies, or content hosted on those external platforms.

10. Policy Updates

We reserve the right to modify this Privacy Policy at any time to accurately reflect operational adjustments, compliance changes, or payment gateway policy updates. Any revisions will be actively updated on this page.

11. Contact Information

If you have questions, grievances, or concerns regarding this Privacy Policy or your personal data, please reach out to us directly through the details provided on our Contact Us page.

Effective Date: February 13, 2026